Meet The Team
nick
Founder of CBG
Nick leads the marketing strategy and development behind CBG. He has direct experience marketing and working in his childcare business and has used his strategies to help thousands of childcare business owners.
jenna
Co Founder of CBG
As a Co founder of CBG and director of a nursery Jenna knows what's important when it comes to the message behind childcare marketing - combining working knowledge of childcare and leading a team, Jenna helps our clients systemise their business.
Kerry Whitehouse
Finance & Credit Consultant
Kerry and her sister have built three outstanding
kim
Head Of Operations
Good design can make or break your first impression with website visitors. She has a wealth of experience in design and knows exactly how to create the perfect visual profile for your business. She heads up our brand team, making sure that each and every client has a unique brand style guide that can be easily identified throughout their marketing.
Debbie
Automations Specialist/ Head Of Finance
Debbie specialises in automations and will make sure that everything is running smoothly behind-the-scenes with your onboarding pipelines and follow-up emails. She’s your secret weapon for gaining back precious time to focus on what you love about your business!
ROCHELLE
Head of Design
Rochelle is an experienced designer with lots of experience across printed collateral. She has the ability to build a great relationship with clients and gain a deep understanding of their needs. Rochelle is always trying out new design techniques to see how they can add to customer experience.
Lottie
Graphic & Web Designer
Lottie is a talented graphic and web designer with a passion for creating cohesive, impactful brand experiences. With extensive experience in signage, printed marketing assets, and uniform branding, she has a keen eye for detail and a commitment to ensuring every element of a brand aligns seamlessly. Lottie brings creativity and innovation to each project..
Diya
Graphic & Web Designer
As a designer, Diya knows the importance of creating a memorable and cohesive experience for your clients. She is interested in all things creative, with experience in design for print and a keen interest in design for web, digital and tech. She is our User Experience pro - always ensuring accessibility is top of the priority for our clients.
SYMONE
Graphic & Web Designer
Symone is a creative graphic and web designer passionate about creating thoughtful, high-quality designs that help childcare businesses grow. With experience in branding, print design, website design, and digital marketing, she brings creativity, strategy, and attention to detail to every project, delivering polished, user-focused solutions that support client goals.
cian
Graphic & Web Designer
Cian is an experienced multidisciplinary designer, passionate about creating innovative and unique ideas. With a strong foundation in various design fields, he brings a versatile and dynamic approach to his work, ensuring that each project stands out with originality and impact.
alex
Head of Copy
Alex is our very own Historian with a real passion for what lead us to today. He is also able to ensure his clients make history by creating them incredible copy. Alex is able to ensure your brand voice comes across on your website, social media and all other areas of marketing by taking the time and care to really get to know you and what your child care business is all about.
Michaela
Copywritter
For Michaela, great copy starts with understanding people. She enjoys uncovering what makes each business unique and turning that into words that build trust and connection. She loves the creative process just as much as the finished result and is always thinking of fresh ways to bring a brand's personality to life. When she's not writing, you'll probably find her with headphones on, discovering new music, planning her next creative project, or taking photos. She brings curiosity, creativity, and plenty of enthusiasm to everything she does
Louisa
Copywritter
With a degree in Business and Marketing, Louisa brings creativity, strategic thinking, and a strong understanding of brand communication to her role as a Copywriter. She is passionate about creating meaningful content that goes beyond simply promoting a service, helping brands build authentic relationships and inclusive communities around shared values. With a keen eye for detail and a commitment to continuous learning, Louisa uses thoughtful, engaging copy to help childcare businesses communicate their message clearly and connect with the families they serve.
abdullah
Head of Video Team
Abdullah creates, curates and manages all the video content that is used internally for the company. This includes content for the websites, social media, training courses and marketing collateral such as Promo videos. He also is responsible for Video Production in the company such as Shooting videos for the company but occasionally, has also gone and shot for our clients. Abs is also responsible for the post-production of this filmed content and the distribution. Hence, I see through the Video Production from Ideation Phase to the Delivery so from start to finish.
Paige
Account Manager
Paige has experience in working in Education as a Qualified Teacher. Using her expertise and experience, she is able to guide our clients through our service and ensure they make use of all we have to offer. Paige works alongside the other Account Managers doing our monthly client calls, holding training for your team, and ensuring you get the best from our service.
Malika
Account Manager
Combining a life coaching qualification with a degree in international business, Malika brings a unique blend of personal development expertise and business acumen. As an Account Manager, her aspiration is to empower clients, equipping them with strategies to maximize their potential and drive organizational growth. Drawing from her own experiences as a mother, Malika brings a compassionate yet results-oriented approach, guiding childcare businesses to thrive while uplifting the lives they impact.
Vicky
Account Manager
With 17 years of experience working in childcare, Vicky's background means she is in the unique position to understand the experience of managers, room leaders, and childcare practitioners. Having worked in the rooms herself, she knows the problems you're facing, how to overcome them, and how to keep your team on board when introducing something new!
danielle
Account Manager
Danielle has experience in Business Growth and Development and is here to support our clients to a streamlined way of working. From automating your processes, implementing new systems and driving your business forward. She ensures all her clients can take advantage of everything CBG has to offer working alongside the other Account Managers doing our monthly client calls, holding training for your team, and ensuring you get the best from our service.
Sophie
Account Manager
Sophie has a wealth of experience in the childcare industry. Not only has she worked directly in childcare settings giving her the unique advantage of understanding you and your team and the challenges you may face but also has a strong background in helping childcare businesses grow and reach their goals.
jodie
Account Manager
With a degree in International Business and French, Jodie brings a global perspective and a strong understanding of business growth to her role as an Account Manager. Her background in digital marketing spans paid social advertising, copywriting, automations, and affiliate marketing, alongside hands-on experience helping smaller brands build their presence and achieve meaningful growth. Jodie combines strategic thinking with creative insight to support childcare businesses, helping clients strengthen their marketing, streamline their processes, and confidently work towards their goals.
tamra
Account Manager
With a background in both education and marketing, Tamra understands the unique problems many childcare centers face. As a mom of a child with severe learning difficulties, Tamra is passionate about seeing all children succeed. She is dedicated to building relationships, developing strategies, and making sure clients have the tools to succeed in an ever changing industry.
Sophie
Social Media Executive
Sophie is our Schedule Master, she will be the one keeping to social pages popping! She does everything from planning out our yearly content and creating captivating graphics and videos. She is the key to getting your graphics viewable to the audience by posting them all over your socials!
katie
Internal Marketing Executive
Katie is our internal marketing executive who plays a pivotal role in shaping our brand’s voice across social channels and client-facing communications. With a deep understanding of our audience and industry, she is dedicated to creating engaging content that builds strong connections with both clients and followers. From managing our social media strategy to crafting personalized client updates, Katie ensures that our message remains consistent, compelling, and aligned with our values.
Darlene
Client Success Manager/ Onboarding Specialist
Darlene is dedicated to ensuring that every client not only achieves their goals but also feels supported at every step of their journey with us. With a proactive approach and a deep commitment to client satisfaction, she ensures that clients are successful and deliver measurable results.
Our Locations
Who Are Nick & Jenna?
Over the last 15 years, Jenna and Nick have had their own childcare facilities and trained thousands of childcare professionals around the World.
They're on a mission to help 100,000 childcare professionals get more customers, stand out from the competition and have a hugely successful business where they are not a slave to their business and get to spend time doing the things they love.
FAQs
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Monthly Mastermind Meetings (where we'll spend the whole day working on your business) (£9,997 Value)
Weekly Group Coaching Calls (where you'll get to ask any questions that are holding you back) (£4,997 Value)
Guest Speakers - Facebook ads, Funnel Building, Story Telling, and lots more.... (£2,997 Value)
Coaching & Accountability - Whatever you need help on....we'll make sure you take action (£1,997 Value)
Child Care Business Growth
Meet the team behind your growth.
Discover our specialists across strategy, design, copy, video and client success — all working on one thing: more children through your doors and more time back in your week.
Child Care Business Growth
Meet the team behind
your growth
Discover our specialists across strategy, design, copy, video and client success — all working on one thing: more children through your doors and more time back in your week.
DEPARTMENT
Leadership
The founders steering CBG's mission to help 100,000 childcare professionals.
DEPARTMENT
DEPARTMENT
DEPARTMENT
DEPARTMENT
Leadership
The founders steering CBG's mission to help 100,000 childcare professionals.
Nick Williams
Founder
Nick leads the marketing strategy and growth at CBG. Drawing from hands-on experience running his own childcare business, he transforms proven marketing techniques into powerful growth strategies. Today, his actionable frameworks have helped thousands of childcare owners scale their businesses with total confidence.
Jenna Williams
Co-Founder
As CBG Co-founder and nursery director, Jenna understands the heart of childcare marketing. Combining hands-on sector expertise with strong team leadership, she creates messaging that truly resonates. She knows how to showcase quality care, inspire confidence in parents, and empower staff to deliver real impact.
Kimberley Taylor
Head Of Operations
Good design can make or break your first impression with website visitors. She brings extensive design experience and knows how to create the perfect visual profile for your business. She leads our brand team, ensuring every client has a unique, recognisable style guide across all their marketing.
Debbie Lawson
HR & Finance
Debbie specialises in automations and ensures everything runs smoothly behind the scenes, managing your onboarding pipelines and follow-up emails. She’s your secret weapon for saving precious time, giving you more freedom to focus on what you love about your business and growing it.
Nick
Founder
Nick leads marketing and growth at CBG. Drawing from hands-on experience running his own childcare business, he shares actionable frameworks that help thousands of owners scale with confidence.
Jenna
Co-Founder
As CBG Co-founder and nursery director, Jenna blends hands-on sector expertise with strong leadership. She crafts messaging that showcases quality care, inspires parents, and empowers staff.
Kimberley
Head Of Operations
Good design makes all the difference. Leading our brand team, she uses extensive design experience to build unique, recognizable style guides that give your business a great first impression.
Debbie
HR & Finance
Debbie specializes in automations, keeping pipelines and follow-up emails running smoothly. She’s your secret weapon for saving time so you can focus on what you love about growing your business.
DEPARTMENT
Design Studio
Brand, print and web design that makes childcare businesses impossible to ignore.
Rochelle
Head of Design & Ads
Rochelle builds strong client relationships, creating impactful print designs to elevate customer experience.
Lottie
Graphic & Web Designer
A talented graphic and web designer, Lottie brings innovative detail to print, web, and uniform branding.
Diya
Graphic & Web Designer
Passionate about print, web, and tech, Diya delivers cohesive brand experiences with top-tier accessibility.
Cian
Graphic & Web Designer
A versatile multidisciplinary designer, Cian blends creativity and unique ideas to deliver impactful work.
Symone
Graphic & Web Designer
Symone crafts thoughtful, user-focused web and brand designs that help childcare businesses grow.
Ana
Graphic & Web Designer
With 6 years at CBG, Ana creates engaging websites and funnels that help childcare brands connect and grow.
Justin
Graphic & Web Designer
Justin crafts high-converting web and brand designs, ads, and funnels that help childcare businesses grow.
DEPARTMENT
DEPARTMENT
DEPARTMENT
Design Studio
Brand, print and web design that makes childcare businesses impossible to ignore.
Rochelle
Head of Design & Ads
Rochelle builds strong client relationships, creating impactful print designs to elevate customer experience.
Lottie
Graphic & Web Designer
A talented graphic and web designer, Lottie brings innovative detail to print, web, and uniform branding.
Diya
Graphic & Web Designer
Passionate about print, web, and tech, Diya delivers cohesive brand experiences with top-tier accessibility.
Cian
Graphic & Web Designer
A versatile multidisciplinary designer, Cian blends creativity and unique ideas to deliver impactful work.
Symone
Graphic & Web Designer
Symone crafts thoughtful, user-focused web and brand designs that help childcare businesses grow.
Ana
Graphic & Web Designer
With 6 years at CBG, Ana creates engaging websites and funnels that help childcare brands connect and grow.
Justin
Graphic & Web Designer
Justin crafts high-converting web and brand designs, ads, and funnels that help childcare businesses grow.
DEPARTMENT
Account Managers
Your day-to-day partners, coaches and accountability crew.
Paige
Account Manager
Qualified teacher Paige guides childcare clients, supporting monthly calls, team training, and success.
Darlene
Account Manager
Darlene brings strong ad and customer success expertise to guide clients and build key connections.
Danielle
Account Manager
Danielle helps businesses automate systems and optimize operations, ensuring clients get the best results.
Tamra
Account Manager
Bringing education and marketing expertise, Tamra builds strategies to help childcare clients thrive.
Vicky
Account Manager
With 17 years in childcare, Vicky helps teams overcome everyday challenges and embrace new ideas.
Malika
Account Manager
Malika blends life coaching and business expertise to empower childcare leaders and drive growth.
Sophie V
Account Manager
Sophie uses her childcare experience and growth background to support teams and reach key goals.
Jodie
Account Manager
Jodie uses digital marketing and strategic growth experience to guide childcare clients to success.
DEPARTMENT
DEPARTMENT
DEPARTMENT
Account Managers
Your day-to-day partners, coaches and accountability crew.
Paige
Account Manager
Qualified teacher Paige guides childcare clients, supporting monthly calls, team training, and success.
Darlene
Account Manager
Darlene brings strong ad and customer success expertise to guide clients and build key connections.
Danielle
Account Manager
Danielle helps businesses automate systems and optimize operations, ensuring clients get the best results.
Tamra
Account Manager
Bringing education and marketing expertise, Tamra builds strategies to help childcare clients thrive.
Vicky
Account Manager
With 17 years in childcare, Vicky helps teams overcome everyday challenges and embrace new ideas.
Malika
Account Manager
Malika blends life coaching and business expertise to empower childcare leaders and drive growth.
Sophie V
Account Manager
Sophie uses her childcare experience and growth background to support teams and reach key goals.
Jodie
Account Manager
Jodie uses digital marketing and strategic growth experience to guide childcare clients to success.
DEPARTMENT
DEPARTMENT
DEPARTMENT
Video Editing
From ideation to delivery — every frame of CBG video content.
Nicholas
Done-For-You Video Editor
Nicholas leverages 10 years of film expertise to craft Done For You videos that elevate client profiles.
Malik
Video Content Editor
Malik brings 5+ years of video editing expertise to craft engaging content and streamline workflows.
DEPARTMENT
Video Editing
From ideation to delivery — every frame of CBG video content.
Nicholas
Head Video Editor
Nicholas leverages 10 years of film expertise to craft Done For You videos that elevate client profiles.
Malik
Video Content Editor
Malik brings 5+ years of video editing expertise to craft engaging content and streamline workflows.
DEPARTMENT
Copywriting & Automation
Words that sound like you and convert like nothing else.
Alex
Head of Copy
Alex crafts unique brand voices, turning childcare stories into powerful, growth-driving content.
Michaela
Copywriter
Passionate about storytelling, Michaela creates clear, engaging content that captures your unique voice.
Louisa
Copywriter
Louisa uses thoughtful storytelling and copy to help childcare businesses connect with parents and thrive.
Gilles
Copywriter & Automation
Gilles leverages AI and automation systems to eliminate manual tasks and help childcare businesses grow.
Amy
Copywriter & Automation
Amy blends copywriting and automation to create engaging content and streamline key childcare workflows.
DEPARTMENT
DEPARTMENT
Copywriting & Automations
Words that sound like you and convert like nothing else.
Alex
Head of Copy
Alex crafts unique brand voices, turning childcare stories into powerful, growth-driving content.
Michaela
Copywriter
Passionate about storytelling, Michaela creates clear, engaging content that captures your unique voice.
Louisa
Copywriter
Louisa uses thoughtful storytelling and copy to help childcare businesses connect with parents and thrive.
Gilles
Copywriter & Automation
Gilles leverages AI and automation systems to eliminate manual tasks and help childcare businesses grow.
Amy
Copywriter & Automation
Amy blends copywriting and automation to create engaging content and streamline key childcare workflows.
DEPARTMENT
Social Media Content
Video that captures your brand and schedules that never miss a beat.
Sophie M
Social Media Executive
As Schedule Master, Sophie plans content calendars and posts engaging media to maximize your social reach.
Karen
Social Media Assistant
With 2 years in social media, Karen edits video and schedules content to boost engagement and growth.
Lyanne
Social Media Assistant
Drawing on years of childcare social media expertise, Lyanne helps brands elevate their online presence.
DEPARTMENT
Social Media Content
Video that captures your brand and schedules that never miss a beat.
Sophie M
Social Media Executive
As Schedule Master, Sophie plans content calendars and posts engaging media to maximize your social reach.
Karen
Social Media Assistant
With 2 years in social media, Karen edits video and schedules content to boost engagement and growth.
Lyanne
Social Media Assistant
Drawing on years of childcare social media expertise, Lyanne helps brands elevate their online presence.
DEPARTMENT
Internal Marketing
& Design
Powering the CBG brand from within—bringing our mission to life through bold design and internal marketing.
Katie
Marketing Executive
Katie shapes CBG’s voice and manages social strategy, driving engagement that aligns with core brand values.
Melissa
ECE Content & Internal Sales
With 20+ years in education, Melissa leverages deep training expertise to guide childcare brands to growth.
Sarah
Internal Designer
Combining design, print media, and social strategy, Sarah keeps Childcare Business Growth looking sharp.
DEPARTMENT
DEPARTMENT
Internal Marketing & Design
Powering the CBG brand from within—bringing our mission to life through bold design and internal marketing.
Katie
Marketing Executive
Katie shapes CBG’s voice and manages social strategy, driving engagement that aligns with core brand values.
Melissa
ECE Content & Internal Sales
With 20+ years in education, Melissa leverages deep training expertise to guide childcare brands to growth.
Sarah
Internal Designer
Combining design, print media, and social strategy, Sarah keeps Childcare Business Growth looking sharp.
DEPARTMENT
Concierge
Flawless support and dedicated service—ensuring every client experience is seamless from start to finish.
Mackenzie
Concierge Performance Manager
Drawing on 10 years in childcare, Mackenzie optimizes operations to help businesses drive sustainable growth.
Regine
Concierge Appointment Setter
Regine leverages customer support expertise to schedule tours, answer inquiries, and boost enrollment.
Leah
Concierge Appointment Setter
As an Appointment Setter, Leah delivers clear communication to manage inquiries and drive enrollment growth.
Lanie
Concierge
Lanie assists with setting appointments for sales with a smile and a no-problem attitude.
Haley
Concierge
Educator and business specialist Haley brings 6 years of industry experience to drive operational success.
DEPARTMENT
DEPARTMENT
Concierge
Flawless support and dedicated service—ensuring every client experience is seamless from start to finish.
Mackenzie
Concierge Performance Manager
Drawing on 10 years in childcare, Mackenzie optimizes operations to help businesses drive sustainable growth.
Regine
Concierge Appointment Setter
Regine leverages customer support expertise to schedule tours, answer inquiries, and boost enrollment.
Leah
Concierge Appointment Setter
As an Appointment Setter, Leah delivers clear communication to manage inquiries and drive enrollment growth.
Lanie
Concierge
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Haley
Concierge
Educator and business specialist Haley brings 6 years of industry experience to drive operational success.
DEPARTMENT
DEPARTMENT
DEPARTMENT
Paid Ads
Flawless support and dedicated service—ensuring every client experience is seamless from start to finish.
Daemien
Head of Paid Ads
As Head of Paid Ads, Daemien manages 100+ accounts to optimize tracking and maximize conversion growth.
Kamron
Paid Ads
xxx
Vincent
Paid Ads
xxx
Rochelle
Paid Ads
Rochelle builds strong client relationships, creating impactful print designs to elevate customer experience.
Lottie
Paid Ads
A talented graphic and web designer, Lottie brings innovative detail to print, web, and uniform branding.
Kim
Paid Ads
Leading our brand team, she creates unique style guides to ensure every client makes a great first impression.
Sophie
Paid Ads
As Schedule Master, Sophie plans content calendars and posts engaging media to maximize your social reach.
Katie
Paid Ads
Katie shapes CBG’s voice and manages social strategy, driving engagement that aligns with core brand values.
Darlene
Paid Ads
Darlene brings strong ad and customer success expertise to guide clients and build key connections.
DEPARTMENT
Paid Ads
Flawless support and dedicated service—ensuring every client experience is seamless from start to finish.
Daemien
Head of Paid Ads
As Head of Paid Ads, Daemien manages 100+ accounts to optimize tracking and maximize conversion growth.
Kamron
Paid Ads
A top-ranked Google Ads specialist, Kamron brings strategic expertise to paid search, driving targeted campaigns and stronger results nationwide.
Vincent
Paid Ads
A data-driven media buyer, Vincent brings analytical insight to campaign optimisation, combining SaaS experience with expertise in GHL, Power BI, Excel, SQL, and Python.
Kim
Paid Ads
Leading our brand team, she creates unique style guides to ensure every client makes a great first impression.
Sophie
Paid Ads
As Schedule Master, Sophie plans content calendars and posts engaging media to maximize your social reach.
Katie
Paid Ads
Katie shapes CBG’s voice and manages social strategy, driving engagement that aligns with core brand values.
Darlene
Paid Ads
Darlene brings strong ad and customer success expertise to guide clients and build key connections.
Rochelle
Paid Ads
Rochelle builds strong client relationships, creating impactful print designs to elevate customer experience.
Lottie
Paid Ads
A talented graphic and web designer, Lottie brings innovative detail to print, web, and uniform branding.
18
years in childcare
1000s
of owners trained
100,000
Professionals on our mission
2
Offices — UK & USA
