Most Childcare Centres Don’t Have a Lead Problem.
They Have a Tour Problem.
Parents are already enquiring about your centre.
But when replies are slow or missed, those enquiries never turn into tours — and empty spaces remain.
Our Concierge Team responds to every parent enquiry and books qualified tours directly into your calendar, so more families visit your centre and enroll.
Most Childcare Centres Don’t Need More Leads
Many owners think their marketing isn’t working because of low leads.
The truth? They’re losing families between enquiry and tour.
Here’s what usually happens:
Parent submits an enquiry
Staff are busy caring for children
Replies are delayed or missed
Parent contacts another centre
Tour never happens → enrollment lost
The Enquiry Challenge - Why Parents Don’t Book Tours Automatically
Parents Contact Multiple Centres
Families often contact 3–5 childcare centres at once.
The centre that responds first usually wins the tour.
Staff Are Focused on Children
Missed Enquiries Mean Lost Revenue
Even a small delay can result in parents choosing another centre.
How Fast Do You Respond to Parents?
Even a 1-hour delay can cost you tours.
Take our 30-second response test to see how your centre compares.
Check Your Centre’s Response Speed
When a parent sends an enquiry, how quickly does your centre respond? Within 5 minutes, Within 1 hour, Same day, Next day
Built by Childcare Owners Who Understand the Pressure
Childcare Business Growth was founded by Jenna and Nick Williams, who spent over 15 years running childcare centres themselves.
• manage staff
• juggle compliance
• respond to parents
• grow occupancy
After training thousands of childcare owners worldwide, they saw one recurring problem:
Centres were receiving enquiries…
…but they weren’t converting into tours.
So they built the solution.
The Childcare Tour Booking System
Instead of just generating leads… We install a Childcare Concierge Team that converts enquiries into booked tours.
Our goal is simple: Help childcare centres fill spaces faster while reducing the pressure on their staff.
Our Mission: To help 100,000 childcare owners build thriving centres while also gaining the freedom to spend more time with their families. When centres are full and running smoothly, owners can focus on what matters most: children, their team, their own lives
How it works:
Step 1 — Instant Response
We reply to every enquiry within minutes.
Step 2 — Parent Qualification
We ask the right questions and nurture the conversation.
Step 3 — Tour Booking
Parents are guided to book a visit in your calendar.
Step 3 — Follow-Up After the Tour
We follow up with parents to encourage enrollment.
What This Means For Your Centre
More booked tours
Faster responses to parents
Less pressure on staff
Higher enrolment rates
No missed enquiries
Even one additional enrollment can cover the cost of the service many times over.
Stop Losing Families to Faster Centres
Every missed message could be a lost enrollment.
Stop chasing enquiries—start filling your centre with tours.
Let the Childcare Concierge team handle every enquiry, guide parents toward scheduled visits, and help you respond faster. More tours mean more families and faster enrollments.
Our Child Care Concierge service is designed to take the weight off your shoulders. We handle all of your inquiries and conversations across multiple platforms. From email and social media to phone calls and text messages, we have you covered.
We book in the tours for you and follow up with the inquiry once they've attended the tour. Our team of expert concierges are dedicated to delivering exceptional customer service to your prospects, ensuring that they have the best experience possible when interacting with your business.
What Our Happy Customers Say:
Here are some common questions that you may have...
How does the service work?
Every time a new inquiry enters the system with a phone number, we will respond and call the inquiry. If a new inquiry comes in via text message, or via social media, we will then respond directly to their message. It's very important to respond on the channel that the inquiry used to contact us, as this is currently their chosen method of communication. Our goal is to nurture the relationship and to get them to book a tour.
How much of the inquiry process do you manage?
There are 3 major stages to the inquiry process:
1.) Manage the inquiry and get them to book a tour (Childcare Concierge)
2.) Carry out the tour of the facility (Your Team)
3.) Follow-up with the tour and get feedback and confirm the enrollment (Childcare Concierge)
The majority of the work involved is getting in contact with the inquiry and following up with them once they've toured. This is all handled by our team. Your team just need to complete the tour. However, some clients prefer to follow-up after the tour themselves. This is totally up to you.
Do you follow a script?
We personalize every script to you. Our team are all trained to an exceptional standard in showing empathy and understanding to potential inquiries. We then incorporate your style of language into the script. For example, you might have a slogan you want incorporating, or you may use the word 'children' instead of 'kids'. All this can be incorporated into your personalized script.
Do you give prices out on phone calls?
This is completely up to you as the client. Personally, we don't recommend you do this, as it's important for the inquiry to judge you based on their experience when they arrive for the tour. However, this is completely up to you and we will design the script in partnership with you.
How do you schedule tours?
There are a number of ways we can do this, but we typically tend to get access to your Google Calendar and select from the available time slots on there. The great thing with this is, if you already have another appointment booked in your calendar, or you are out for the day, it will have already been blocked off in your Google calendar, so our team will know to avoid that time. You can also set a maximum number of tours a day, along with stipulating the exact times you want the tours to happen.
What hours do you cover?
Our team is flexible, but we typically work 10.30am - 8pm EST. We have found that parents are not usually responding early in the morning, so we push back our start time, which allows us to respond to parents later in the evening when they are more active and available.
How much does the service cost?
We manage your inquiries between 10.30am - 8pm, which is 9.5 hours per day x 5 days per week.
The cost of this service is only $750 per month. That's only $3.95 per hour.
So, it wouldn't even be possible to get a basic administrator to manage your inquiries for this little amount.
You'll have a highly trained sales team handling your inquiries for less than a price of a cup of coffee.
If you are currently full, but still need someone to follow up with your inquiries, we provide a service at a slightly reduced price point. Check out the last question in this FAQ section below.
How can I check the quality of the calls?
Every phone call is recorded within your system. You can log in at any time and listen to every single phone call. Our Childcare Automation platform also tracks every single conversation across all social media platforms, and we can reply directly to that platform from within the software. That means, you can view the whole conversation with a potential prospect from start to finish.
How quickly do you respond to inquiries?
Our current average response time once an inquiry enters the system is 9 minutes, but our service level agreement states that we will respond to inquiries within 30 minutes of entering your system.
How do you ensure you follow up?
We have an exact step-by-step play book that has been tested across hundreds of clients around the world, where we have identified the most effective follow-up strategy. This is our secret formula, and we can gladly go through this on a Discovery Call.
How do I track if I'm getting a return on my investment?
Our team will provide you with a monthly video recording detailing the activity and progress for each month. If you are already using Childcare Business Growth to manage your marketing, we can liaise directly with your team to ensure they are generating you the maximum number of inquiries into your business on a monthly basis.
How easy is it to get started?
It's a very easy process to get started.
Step 1: Book a call with our team using the call booking link on this page.
Step 2: If you're happy to go ahead after the call, we'll then arrange the onboarding call with you and your team.
Step 3: We'll integrate all your social media platforms into our software, so we can respond to all your messages.
Step 4: We'll agree a date to start managing all your inquiries so you can start to get a return on your investment as quickly as possible.
I'm full right now, but I still need someone to respond to inquiries...
Even though you are full, it's still very important to respond to inquiries in a timely manner, as families talk and this could eventually end up having a negative impact on your business 12 - 18 months from now.
Our team can handle all those inquiries at a slightly reduced price and can guide you with the most effective strategies on how to handle them and portray your business in the best possible way.
